Crowdsourcing

Crowdsourcing is a new term which simply means getting feedback from customers and users directly. 

Thanks to the wonders of the internet it is no longer necessary to run focus groups of representative users, nor to employ a phone-bank of telephone researchers.  It is now possible to gather statistically significant feedback on our products and services by use of Hexagon's new online survey tool, VoxPop. 

Hexagon has on staff a trained market researcher whose role is to feed ideas in as to how the product can be developed, and to relay what is best practice in the industry.

Purchasers of the product have the option of seeking assistance as to what drivers of perception, brand awareness and consumer behaviour they should be surveying for.  In this way we offer focussed industry support and consulting to ensure that customers make the best use of the tool.